From time immemorial, the land of India symbolizes
diversity in different forms. People
follow diverse cultures, speak diverse languages, follow diverse religions and
have diverse customs and rituals. Yet, from Kashmir in the North to Kanyakumari
in the South and.from Gujarat in the West to West Bengal in the East, every body
identifies himself/her self as an
Indian. What I am implying is that, there is Unity in Diversity. With this
diversity, it is only natural that India is truly the land of festivals. Indians celebrate festivals with due ardor
and reverence.
Indians celebrate regional festivals like Pongal, Makar
Sankranthi, Lohri, Onam, Holi, Karva
Chauth, the Savitri Vrat etc.,. They also celebrate religious festivals like Mahashivaratri, Krishna Janmaashtami,
Ganesh Chathurthi, Navaratri, Dusshera, Diwali, Muharram, Bakrid, Christmas etc.,. The patriotic fervor of Indians is seen in
national festivals like Republic Day, Independence Day and Gandhi Jayanthi.
India is a true panorama of diverse cultures and festivals.
Every month in the calendar comes with some festival(s) and
each festival has some kind of celebration associated with it. Every
celebration comes with its own share of shopping (as per the budget) in the
spirit of the festival. Vibrancy and
celebration are the characteristics of Indian festivals. With the Indian festive season currently
going on, many of the popular brands (especially in garments) are offering discounts,
thus luring the festive Indian shopper to their stores.
Many popular car manufacturers have also announced festive
offers on the sale of their brands of cars The average middle-class Indian
works hard and saves money so that he/she can spend some money, shop and
celebrate the festivals through out the year.
A Festive Indian Shopper begins
with an initial round of window-shopping where in he/she visits all his/her
favorite stores and looks through the goods/items available. Then he/she goes
home and has a discussion with his/her family and then budget constraints are
applied and relevant goods are decided upon for purchase.
Then the Festive Indian Shopper goes back to the stores and
makes the required purchases. Alternatively, in today’s world of Internet and
Technology, with the widespread buzz of online stores, the Festive Indian
Shopper logs into his account online on websites like Flipkart, Amazon,
Snapdeal, Jabong and browses through the products of his/her choice, adds them
to his shopping cart and checks out with due payment options selected and
awaits the delivery of his items right at his home. Shopping is made easier,
right at his/her fingertips.
With the advent of Apps, shopping is literally now possible
at the fingertips on the mobile phones of the Indian user. What with Apps like
Myntra, Flipkart and Amazon available, shopping for the festive Indian Shopper
is truly a click away. Thanks to the advancement in Personal Computers and
Technology! I choose to dwell on the positive side of Online Shopping in this
article which has been derived from my own personal insights and
experiences! All views and opinions
expressed are completely mine!
Thanks for reading!
References:
- . http://www.kvkoraput.org/creative.php
- . http://travel.siliconindia.com/travel-article/Top-5-Free-Things-to-do-in-India-aid-986.html
- . http://www.newindianexpress.com/photos/nation/Karwa-Chauth-celebrations/2013/10/22/article1849307.ece?pageNo=7&widgetContentId=275975
- . http://www.bloggersideas.com/top-10-online-shopping-sites-in-india-best-shopping-sites-india/
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